Only Losers Litter

Mole Valley District Council (MVDC) recently re-launched its hard-hitting anti-littering publicity campaign ‘Only Losers Litter.’

The campaign, which first ran at the start of 2020, warns drivers that they could face a fine of up to £100 if they are caught dropping litter onto a road verge. In a play on the word ‘loser’, publicity features a driver throwing £10 notes out of a car as they would litter.

MVDC is publicising its at easy-to-use facility to report littering online. This allows anyone who spots an offender littering in Mole Valley to share details about the offence and upload dashcam footage. MVDC’s Joint Enforcement Team will then investigate the incident. 

Councillor Claire Malcomson, Cabinet Member for Environment, said: “Littering from vehicles is not acceptable. Not only is litter a blight on our natural environment, but empty cans and bottles can trap small mammals and kill them. If the loss of life isn’t deterrent enough, we hope the loss of cash is. One of the aims of this campaign is to encourage drivers to report anyone they see littering. We want litterers to know that they will be seen. And if we catch you, we fine you.”

November 30, 2020
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